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Google Analytics: Does Your Site Need It?

November 8, 2017

Google AnalyticsPeople who have had websites for some time now may have heard of the term “Google Analytics” and some of them have this while others don’t. What is Google Analytics and do you need it? If you are serious about getting your site to rank properly, it is imperative that you get analytics on it, and there are many good reasons why.

When you put up a website, one of the first things that you need to do is to set up tracking that will help you find out a number of things that will help you improve your website. Analytics can help you do this. Google Analytics is one of the tools many website owners use to help them keep track of their site’s progress, and most of them have seen just what this tool can do.

This tool can help you keep track of the following things:

Traffic to Your Site – this is one of the most important things that you will find Google Analytics tracking for you. This will tell you how many people visit your site and how long people stay on your site. It will also show you how many people came to your site and left immediately after. This is called the bounce rate. The number of visits to your site is called sessions and the visitors are marked as users.

Where Visitors Came From – analytics will also show you where your visitors came from, and not in a geographic point of view. This shows you where they were before they got to your site, and these include organic search (which means they found you on a search engine’s results page), paid search (this is from links that are in Google Adwords that you have), referrals (this is from links that they got from other sites or affiliate networks), and direct (this is when they type your URL into the URL field).

Demographics – this tool will also help you find out from which part of the country or the world your users come from. It also gives you insights on their age, gender, and other information pertaining to who they are and where they are from. The use of this particular info is to assist you in customizing your pages to appeal to the demographic you are aiming for as your target market.

Devices Used – you will also be able to know with the help of Google Analytics what device was used to access your site. This means you will know whether your site is being viewed from a tablet, a smart phone or a computer. This will help you determine which avenue people use the most to get to your site and will also help you improve your site to be responsive and mobile friendly.

Engagement – having visitors drop by is just the tip of the iceberg when it comes to managing a website. You also need to ensure that they stay on and do what will generate revenues for your site. If people do not engage with your content and your site, you will have a very high bounce rate and very low engagement numbers with very low conversions.

These are just a few of the things that Google Analytics can help you with. If you are serious about getting your site to do well, then the answer to the question as to whether or not you need it is, yes you do.

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– Ray Kubick, Northwestern Mutual

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