November 23, 2016
One of the phrases that SEO (search engine optimization) experts and specialists spout frequently is “Content is King”, and this is because it is the truth. Content is indeed king when it comes to your website and the internet since people look for content that is relevant to what they need and are searching for. Content is also what search engines use to gauge whether or not a site is relevant to certain keywords people use to find what they need, and this in turn helps drive targeted traffic to these sites.
We may be getting ahead of ourselves, so let us slow down a bit and explain why content and regular injection of relevant content is crucial to your site’s success. Let us begin by explaining why content is necessary to a site, and why search engines require sites to have fresh content added to their pages regularly.
You can compare your website to a product catalog, if you will. When a catalog carries the same kind of information and the same kinds of items on it, without new or improved ones being added to the list, people who check these catalogs out won’t look at them again since they know what to expect. Sure, they will browse it when they need something they know is on it, but they won’t be curious enough to see if there are new and interesting things that they might want to buy at the spur of the moment.
If you refresh your catalog frequently however, and add in new products or even just new variations or colors to old products, the catalog takes on a new and interesting form. This will entice people to check it out regularly, and when they get used to you having new things on it on a regular basis, they will visit you more frequently since they will expect such updates to be frequent as well. This is how new content works on your website.
When you have new content added regularly to your site, your audience will return regularly to your site to see what new things you have to offer, what ideas you have to share, and so on. This return traffic will reflect positively on your site and will help strengthen its foothold on its position on the pages of search engines. It also gives customers something to value in your site since they are guaranteed to find something new, whether it’s a new product or information, on your site.
Another advantage you get when you have regular new content on your site is it keeps your pages and your website from becoming stale. It also gives crawlers, or the bots that check to see if your site is still relevant, something to index, which in turn makes them deem you worthy of higher ranks on the SERPs (search engine results pages). This will help make your site not only easier to find, but also more interesting to those who find it since they will see new and fresh content that may just carry information that they need.