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Marketing and Technology: How These Two Can Work Hand-in-Hand for Your Business

July 27, 2016

Technology and MarketingTechnology is becoming more and more prevalent in whatever we do these days, and that includes how businesses are being run. If you want your business to flourish in this day and age, harnessing the power of technology is a must. Not doing so may just give your competitors the kind of advantage you wish you had.

When it comes to marketing, the need to move towards a more digital medium is due to the fact that almost everyone is online. This is why you will see scores of ads popping up on your screen when you access Facebook and other social mediums. Of course, the ads that you will find appearing on your screen is usually tailored to fit what you may want since, your account or your browser for that matter, takes into consideration what you have been checking out in the past few days and weeks.

For your business to truly use technology to its advantage, you need to first understand how these things work. Sure, you know how to use Facebook and Twitter, but when it comes to properly utilizing these portals for marketing, you need to first find out how your target market behaves. Find out what your clientele likes via your FB posts and how they react to it.

You also need to know how people behave when they come to your website and what they do before as well as after. This can be done with analytics and having this information can help you tweak your social media campaigns as well as how you run and manage your website. Not having analytics and not knowing how to use it as well can actually be quite detrimental to your efforts so it might be a good idea to invest in learning more about this too.

Technology being used for marketing is making businesses work and earn differently these days. Ads online are now being made to focus on the rather short attention span of internet users, and catchy phrases as well as images are being used to stoke curiosity. You will also find that online promotions that are being launched via these social media portals generate quite a bit of traffic and buzz, so it is a good idea to invest some effort in those too.

Another thing that marketing online does for a company is connect it with the market they are serving. People nowadays choose the businesses that they can trust by seeing which ones interact with them and help them with their queries via these portals. They also tend to choose those companies that take their suggestions and ideas seriously, and acknowledge these via these very same social media outlets.

This means that if you want to be able to cultivate a loyal following both online and in the real world with the help of technology, you need to be able to take good care of the people who flock to your social media as well as your websites. Technology is now bringing the people who matter to your doorstep, so all you need to do is to know how to properly use it to keep them coming back for more, and to bring others with them in the future as well.

“Axiom does a phenomenal job making sure we are up to date with technology, keeping us secure, up to date, and my staff happy. We’re both on the same side of the table.”
– Ray Kubick, Northwestern Mutual

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