Imagine you own a brick-and-mortar comic book shop. Business has been slowing down lately, so you decide it’s time to get with the times and launch an ecommerce platform. In doing so, your potential customer base expands from those living in the cities that surround your store to all those who can access the Internet, no matter where they happen to call home.
Sales pick up quickly, and you immediately realize that you made the right decision.
But all of a sudden, your platform crashes and you have no idea why. With your systems down, you lose the ability to digitally generate revenue.
But even worse than that, you risk frustrating your customers. Due to the fact that a staggering 90 percent of customers
will take their business elsewhere following a single bad experience with a brand,
you’ve got to do all that is within your power to prevent that frustration from occurring.
Whether you’re in healthcare, retail, finance or anything in between, your technological infrastructure is critical when it comes to the success of your business. Odds are that the ability to manage technology is not your company’s strongest suit. After all, you’re likely in business to fulfill some other mission.
So why leave something as critical as the proper functioning of your technological infrastructure up to chance?
It’s considerably more expensive
to sell to a new customer than an existing one, so it’s imperative that you continually strive to deliver a superior customer experience in every instance. With that in mind, it might be time to see whether your company should turn over the management of your IT to a team of seasoned professionals.
Call 888-324-0002 to speak with an Axiom team member to learn more. Alternatively you can click here to begin a live chat session with a representative.