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Optimizing a Website: How Difficult Can it Be?

November 9, 2016

Site OptimizationOkay, so you may have already heard about website optimization and how it can benefit your site. You may have also heard about what elements need to be changed, added, and tweaked on your site in order for it to be deemed optimal for search engines. So now that you know what your site may need for it to be easily seen by people looking for what you have to offer, how difficult can site optimization be?

As it turns out, optimizing a site is not as easy (or as hard) as it looks. Yes, you can actually give it a go, if you wanted to. And yes, there is a lot of information online regarding what needs to be done for a site to be deemed worthy of the rank that search engines can give you on their results pages. What you might not be aware of is that optimization, particularly of sites that are older and have not tried being tweaked for this purpose, can actually take a lot of time.

If you are running a company and want your website to be easily found by your target market, yes, you will want to have your site tweaked to do this. Yes, you can also do this yourself with a little research and some careful work of your website, but the question is, why should you? As easy as it may seem to you, there are some nuances that you may not be aware of.

What keywords do people us to find what you offer? What are the optimal times for you to post new content on your site? How often should your site have new content? When should you publicize these new posts on your social media accounts? What social media accounts should you have in order to capture the attention of your target market?

There are so many questions that need to be answered when it comes to optimization, and these questions will continue since SEO, or search engine optimization, is not a one-time thing.

When you optimize your site, it has to be continuous. After you do the initial work (which may take a bit of doing if your site is older and has not been tweaked from the get-go), you will have to constantly create new pages for your site to be considered relevant. The creation of these pages have to be consistent and the content interesting for people to want to click through to your site. You will also need to properly use (and not overuse) the keywords that you are targeting in order for your website to be discovered consistently for these in search engine results pages.

In short, optimizing a website can indeed seem easy, but in reality, it takes a lot of continuous effort and work. While you can indeed do this yourself, why should you when you have more important things to do with your time? You can devote your time to running your business and taking care of other things without having to worry if your site is optimized by simply finding an SEO specialist to do this for you.

These specialists can get your pages into the right shape these need to be in, get you exposed properly on social media as you should be, and have content that is not only clickworthy, but also informative and a benefit to your site. Yes, it is not as difficult or as easy as it may seem, but you have better use of your time, and optimization should not eat up the time you could spend on new business ideas, running the biz, and on yourself as well as your loved ones.

“Axiom does a phenomenal job making sure we are up to date with technology, keeping us secure, up to date, and my staff happy. We’re both on the same side of the table.”
– Ray Kubick, Northwestern Mutual

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