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Is PPC Advertising Right for Your Business?

November 1, 2014

PPC AdvertisingThere’s a reason why lots of businesses use pay per click (PPC) advertising: It works.

Actually, there are a whole lot of others reasons, too.

Paid ads are responsible for nearly two out of every three clicks when keyword searches are conducted with commercial intent. So if a customer is looking to buy something, he or she is much more likely to choose to support a brand that invests in its paid outreach.

On top of that, 89 percent of the traffic that results from paid campaigns comes from outside of your organic reach. In other words, when you invest in a PPC campaign, you’re certain to gain tons of new exposure.

And you’re also certain to make more sales. Believe it or not, click through rates on searches made with commercial intent are 600 times higher than the typical Facebook ad. More clicks, more sales – it’s as simple as that.

These are just some of the reasons businesses across the world have increased their PPC advertising spend 15 percent over the last year. Let’s take a look at some of the others.

All it takes is a small initial investment. Most search engines don’t charge you to publish a paid ad. They do, however, charge you when someone clicks on it. It’s like joining a gym and only paying when you lose weight – who wouldn’t want that?

You get to set your own budget. With PPC campaigns, you can go at your own rate, investing as much or as little as you’d like. So choose a budget that puts you in the best position to reach your sales goals.

PPC advertising levels the playing field. Paid advertisements allow David to proverbially battle Goliath. Even if your company consists of just two people working out of your apartment, you can still get the same exposure as an industry juggernaut.

Paid ads give you instant gratification. Assuming you follow the rules and produce a quality ad, you’ll get top placement right away. That placement will give you more traffic, and that traffic will result in more sales. You’ll also see your bottom line grow more quickly than trying to rank organically.

With real-time trackability, you can modify your campaigns immediately. You’ll have access to real-time data, so you’ll be able to see what’s working and what’s not and make the appropriate tweaks immediately. How long does it take you to make changes in your print campaigns, anyway?

You’ll get national exposure. A vast majority of Internet users search for content on Google, Bing and Yahoo. So when you place a PPC ad on one of those engines, your reach gets out there – we’re talking Nome, Alaska out there.

You’ll increase your local visibility. By carefully crafting your PPC campaigns, you’re able to pre-qualify your site’s traffic based on location and other factors to make sure you’re driving the right people to 

your site. On top of that, thanks to geolocation technology and mobile devices, you can also attract customers who are on the go.

You’ll promote your brand. At the end of the day, you need to promote your brand the good ole fashioned way. By simply getting your name out there, you’re increasing your digital exposure with prime-time real estate.

If you’re running a PPC account and are unhappy with your results, you’ve come to the right place. We’ll audit your account for free, showing you where you’re going wrong.

Or are you interested in starting a PPC campaign? We’d be happy to walk you through the details and help get your campaigns up-and-running in no time. Request a quote today!

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