April 18, 2018
For those who already have a physical store that they sell from, putting up a site that sells the same thing to their customers online is a logical choice. This not only gives you the chance to cover both the physical and virtual market, but it also helps you expand your horizons to reach even those who need your products but don’t have access to it in their area. This will help you expand your reach and may even give you the chance to open another physical branch in an area that you never thought you had a market in before.
For those who do not have a physical store and are thinking of putting an online selling portal because it seems like a lucrative venture, there are a few things that you need to consider before doing this. There are indeed a lot of success stories that talk about people making it big just by selling stuff online (think Jack Ma and Jeff Bezos), which makes the enticement to follow suit very strong. What you might not be considering however is that, with the success of these people, isn’t the market that saturated already with so many online sellers?
What to Do In Order to Succeed at Online Shopping
If you believe that you still have a spot in the online shopping world, then you should go ahead and take the leap, but you will need to do a few things in order to help make your venture more of a success. Here are some things to think about:
Find a niche that is not that saturated – This may be a bit difficult to do, considering that there are hundreds and even thousands of online sellers that will be selling just about anything under the sun. There are some niches however that are not as overcrowded as others and these may serve you better if you choose to go with these niches.
Offer something others don’t offer – This is another trick you can use in order to get more people to buy from you instead of from your competitors. Try to package certain products that complement each other in a bargain combo that is hard to resist. You can also offer rebates or discounts for certain combo purchases or when a customer reaches a certain number of items purchased. You can even offer freebies and gift certificates for referrals.
Be consistent – Nothing damages an online shopping site’s success more than disappointed customers. Always deliver on what you promise and be consistent not only in the timeliness of your deliveries but also in the quality of the products that you deliver. This means that you should be careful which suppliers you choose at the onset to ensure that your customers do get the best from you and you don’t damage your reputation as a reliable online seller.
Be prompt – Whether it is in answering inquiries, addressing complaints, or following up deliveries, being quick and prompt to answer the needs of your customers can mean the difference between a successful venture and a flop. Keep track of queries, follow-ups, and complaints when it comes to your business, and always keep your cool when answering these questions or when addressing gripes that people have with your products and/or your business.