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The Importance of the Right Keywords to Your Site

June 28, 2017

Keyword SearchYou might not be aware of it but the keywords you focus on for your site, be it for pay-per-click-ads or for your content, has a huge bearing on the kind of traffic that you get. The wrong keywords will get you the kind of traffic that you won’t get you the revenues you want. This means that yes, you will get people coming to your site, but these are not the people that will help your website turn a profit.

The right keywords will help you get the right kind of traffic flowing to your site, which in turn will help your website earn more. Why should a great amount of focus be spent on the right keywords for your site? Here are some reasons why:

Keywords are what people use to find what you have to offer – if you are selling computers, you will not use keywords associated with calculators to attract your target market, now would you? What keywords you use for your ads and your content will help lead the people who are looking for what you are selling to your site. Of course, using simple keywords like “computers” and “computers for sale” will have lots of other sites using these, therefore you need to find the keywords that will be less competitive and more targeted to your market as well as your location.

People often use keywords with specifics on them in order to find what they need. You will have to find these specific keywords if you are aiming to get more local visitors to your site. You will also need to use very specific keywords, called long-tail keywords, such as “computer parts for sale cheap” or “cheap computer parts for sale”, to attract those who are looking for very specific items that you may have on your site.

The right keywords for your ads will help you earn more – when you use the right keywords for your ads, you end up earning more since you are leading people who are looking for what they need to your site. You will have to know how to utilize these keywords properly however, and where these ads lead clickers will mean the difference between a sale and a bounce.

Knowing what keywords people utilize to find what you are selling will help you formulate more effective ads that will make them click and go to your site. These keywords will not only capture their attention when your ad appears but will also cement in their mind that they are definitely finding what they need, since you are using the keywords they used (or ones similar to what they used) in your ad.

Keywords will help guide your site’s content plan – some visitors come to your site to get information, and if you offer them valuable info by way of the keywords that you use to create these pages, you will end up with loyal visitors who will keep coming back to your pages. These visitors, while initially not buyers, will eventually find themselves purchasing from you or recommending your site to those who need your products or services. Having content driven by the right keywords will not only give visitors information that is valuable to them but will also make you a reliable and reputable subject matter expert for your field or niche.

“Axiom does a phenomenal job making sure we are up to date with technology, keeping us secure, up to date, and my staff happy. We’re both on the same side of the table.”
– Ray Kubick, Northwestern Mutual

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