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Why NOT Having an Online Presence Is Bad for Your Business

February 21, 2018

Online Presence Versus No Online PresenceIf you own or run a company, no matter what size it is, you should know that not having an online presence can be very bad for your business. Going online is not just an option these days but rather a must for all businesses that want to succeed. This is because almost everyone now depends on the internet for many of their needs.

For those who are still unsure and unconvinced that they need to have their company online, here are some reasons why NOT having an online presence is bad for your business:

You lose out on prospective customers – a lot of people now do their buying and their transactions online. Whether they are looking for a product or a service, it has become the norm for most people to search online for what they need before they use other mediums. Not having an online presence will make you lose out on this massive market that you can earn a lot from.

You won’t be able to provide customers with quick information – even when you have exactly what your customer needs, if they cannot find you online, chances are, they will go with another company that is. Being accessible to your customers, whether via the internet or otherwise, is crucial to your company’s success. Even if they search for your company by name online, and they cannot find you, chances are, they will gravitate towards another company online that offers what you have since they can be easily found.

You don’t get to promote your new products and/or services in real time – so you have a new item that is being launched on a specific day, and you need to let people know that you have something new coming along. Not having an online presence that helps you get this information out may very well take the wind out of your sails, so to speak, when it comes to the importance of such a milestone.

Some people may argue that you can use radio and print ads for this, but then again, how many people can you reach with those and at what cost? Having an online portal that you can use to share these updates on, such as Facebook and Twitter, will keep your customers and potential clients informed of such developments. You can do teasers for these weeks in advance and at very little added cost to you.

You don’t get the chance to conduct business 24/7 – online sites that sell products 24 hours a day often get more revenues than their counterparts that don’t have an online presence. Even when a site is only used to promote products and not to actually sell them, the potential for more revenues is higher than those businesses that don’t even have a Facebook page that people can check out. With an online presence, people can inquire about your products and even make reservations for the items that you sell at any time of the day. A site that sells products online can even make you money while you sleep.

You can’t extend your reach – thinking of being able to serve customers in neighboring towns or cities? How about going global? If you have plans of reaching more people with your products and services, you can do so by going online. You can limit the reach of your site by stating where your services and products can be delivered, if going global is not what you have in mind.

Your competition will get ahead of you – if you are not sold on taking your business online, or simply having a Facebook page that people can find when they need your services or products, you can be sure that your competitor will be there to pick up the slack. If you want to get ahead of your competition, or keep yourself in the running with them, putting up a social media presence for your company is the least you can do to not let them get ahead of you.

“Axiom does a phenomenal job making sure we are up to date with technology, keeping us secure, up to date, and my staff happy. We’re both on the same side of the table.”
– Ray Kubick, Northwestern Mutual

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